How to track user analytics for decentralized applications and blockchain-based products

How to track user analytics for decentralized applications and blockchain-based products

This task can be performed using Formo

Analytics and data platform for onchain apps

Best product for this task

Formo

Formo

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Formo is a Web3-native product analytics, wallet intelligence, and onchain attribution platform for crypto and DeFi applications. Track the complete user journey from website visit to wallet connection, smart contract interactions, transactions, retention, and revenue. Measure marketing attribution, product adoption, funnels, cohorts, and cross-chain user behavior with SDKs, APIs, wallet-based identities, and developer-friendly integrations.

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What to expect from an ideal product

  1. Connect your dapp to Formo's unified dashboard to automatically capture both traditional web metrics and blockchain transaction data in one place
  2. Track user journeys across wallet connections, smart contract interactions, and token transfers without writing custom tracking code
  3. Monitor key onchain events like minting, swapping, and staking alongside standard metrics like page views and session duration
  4. Set up conversion funnels that include blockchain actions so you can see where users drop off between wallet connection and transaction completion
  5. Use Formo's attribution tools to understand which marketing channels drive the most valuable onchain users and highest transaction volumes

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